The story behind Avenue
Learn why Karlie is so passionate about regional communities.
Built with perseverance & positivity
Avenue Marketing & Communication was founded by Karlie Ellero in 2019 with one clear purpose - To help regional businesses succeed, particularly those in health, wellbeing, and community-focused industries.
Growing up in Myrtleford, Victoria, Karlie’s life experiences shaped the compassionate and positive approach that Avenue is built on today. Having supported her brother through ongoing mental health challenges from a young age, she developed a deep understanding of resilience, perseverance and the importance of showing up, even during challenging times!
Education, creativity and communication became a positive outlet throughout Karlie’s life, eventually leading her into careers in sales, marketing and graphic design. These experiences strengthened her understanding of the customer journey and the importance of brand marketing.
Confidence with marketing
For Karlie, marketing has always been about more than just visuals or strategy, it’s about helping people feel supported, confident and connected to their community.
Through Avenue, she brings together creativity, communication and collaboration to
help regional businesses move forward in a way that feels achievable, authentic and aligned with who they are.
Working alongside Karlie means bringing positive energy, honest conversations and plenty of encouragement into your business, with a little fun along the way too!
Inspired by coastal community life
Now based in Charlotte Bay on the NSW coast, Karlie draws daily inspiration from the connection and community that regional life offers - Whether it’s morning walks with her hubby Ben and kelpie Hazel, pilates or coffee before the workday begins.
That same sense of connection shapes the way Avenue works with every client: collaboratively, positively and with genuine care.
